Practical thinking for technology entrepreneurs
Build a better business.
Keep yourself intact.
Clear systems, useful technology, and evidence-informed habits for founders who care about sustainable growth—not performative hustle.
Less noise.Better systems.Healthier ambition.Useful technology.
Choose the problem, not the hype
Four paths to smarter work
Start where the pressure is highest. Every path leads to practical ideas you can test this week.
Build the business
Strategy, leadership, capital, teams, and the realities of turning an idea into a durable company.
Entrepreneurship →
02
Increase leverage
Software, AI, and automation that remove real friction instead of creating another system to manage.
Tools →
03
Protect capacity
Stress resilience, sleep, nutrition, recovery, and sustainable performance for the long game.
Health →
04
Improve the week
Small, high-value improvements to focus, communication, decisions, and everyday execution.
Tips →
Fresh field notes
Ideas worth using
How Nutrition Impacts Stress Resilience
Small nutrition shifts—steady meals, protein+fat+fiber, hydration, and less caffeine—lower cortisol and improve focus.
How to Build Habits That Stick
Turn one tiny keystone habit into an automatic routine: use fixed cues, a 2-minute floor, simple yes/no tracking, and weekly fixes.
Ultimate Guide to Giving Feedback in Tech Teams
Give feedback soon, be specific and fact-based, and end with one clear action to cut rework and improve engineering team performance.
Burnout Recovery: Lessons from Successful Entrepreneurs
Burnout fades when founders change the work setup: rest, cut access, delegate, and rebuild routines to prevent relapse.
Short on time?
Three useful reads for a smarter week
Start small. Take one idea, put it into practice, and keep what works.
Built from experience
Advice from inside the work
Didrik Martens is a Norwegian technology executive and serial entrepreneur. Work Smart, Not Hard connects product thinking, company building, social science, and founder wellbeing—because none of those problems exist in isolation.